Branding yourself is the first step to focusing your marketing investment. Brands secure your goodwill and customer loyalty. Develop your brand through consistent style and orientation with your mark.

Whether you are currently marketing internationally, or hope to do so in the future, Bycer & Marion can help secure trademark rights throughout the world through the World Intellectual Property Organization (WIPO) and our network of international associates.

Licensing can often be the best solution when one or more parties utilize similar marks. Avoiding litigation and securing your position may prove a cost-effective means for maintaining your market share without distracting from your main business. Additionally, licensing revenue may form a secondary means of leveraging IP assets to help fund and grow your business.

Using a trademark may not always be enough to dominate the marketplace. When others encroach on your market, or otherwise confuse your potential customers and clientele and divert business from you, it may become necessary to enforce your brand. As there are no “patent police” the onus is often on the trademark owner to enforce trademark law.
We at Bycer & Marion have significant experience in State and Federal courts securing, defending, and enforcing our client’s trademarks and goodwill.

If you are accused of using another’s trademark, seek our guidance immediately. We can work to defuse many situations. If a lawsuit is inevitable, we can walk you through the cost/risk analysis at every step to determine whether and how to defend such allegations.

When launching a new brand, competitive intelligence is almost always useful to steer your marketing decisions. By conducting a trademark search, and seeking a formal legal opinion, you can rest assured that investments in your branding are well-placed and effective.